Sheena Iyengar
Author
Language
English
Formats
Description
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are...
Author
Language
English
Description
In “Think Bigger”, Sheena Iyengar, an acclaimed author and expert in the science of choice, answers a timeless question with enormous implications for problems of all kinds across the world: "How can I get my best ideas?"
Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up...
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